wonder woman: DEVON EASTWOOD

Meet Devon Eastwood, the spirited founder of Silver Linings Collective. This jewellery designer is all about balancing her entrepreneurial journey with the joys of family life. Since launching her brand in 2019, Devon has turned her passion for design into a thriving business that features beautiful, delicate pieces and a growing range of stockists. Scroll to find out how Devon is carving out her niche in the jewellery world…

Devon’s path into entrepreneurship started when she craved more fulfilment in her life. After returning home from her overseas adventures, she landed a job at Mitre10 Head Office, where her love for design really took off. That’s when the idea for Silver Linings Collective was born. She wanted to create gorgeous jewellery that resonates with people, and she’s definitely doing just that.

In just a few short years, Silver Linings Collective has made waves in the industry, partnering with shops like Flo&Frankie and A&C Homestore. Devon’s hard work and commitment to quality have resulted in impressive growth, with a whopping 60% increase in sales last financial year. And while juggling a growing business and motherhood is no easy feat, Devon tackles each challenge head-on. Recently, she expanded her offerings to include a line of children’s jewellery, filling a gap she saw in the market.

Devon’s story is one of grit, creativity, and the belief that passion can fuel success. As she continues to grow her brand and connect with her customers, she remains committed to making special family memories while crafting stunning jewellery that brings joy to everyone who wears it.

We asked Devon our bellamumma Q&A’s, here’s what she said…

Describe yourself in three words.

Relatable, driven, and always up for a laugh.

What inspires you the most?

Other women in business. I see the hard work they put in—it’s not easy!

What’s your current job title?

Jewellery Designer and Owner of Silver Linings Collective.

What was your first job?

I started as a mail girl at Bauer Media and within three months was promoted to Circulation Executive.

What did you dream of becoming as a child?

A mermaid! I loved the idea of collecting shiny treasures, which kind of came true since I work with jewellery every day.

How did Silver Linings Collective come to life?

I was at a point where I needed more fulfilment—both at work and in life. After lots of research, I decided to pursue my passion for jewellery and start a side hustle. It grew from there!

What does a typical day look like for you?

Mornings start early with my 2.5-year-old daughter, Beau. After dropping her off at daycare, I dive into emails, meetings, managing stock, and planning pop-ups or warehouse sales. Every day is different, but I wear all the hats running the business.

What makes you smile each day?

Seeing my daughter’s excitement when I pick her up from daycare.

Three things you can’t live without?

Family, exercise (even just a walk), and sunshine.

What are your four favourite songs right now?

Tyler Childers’ “Lady May” and Chris Stapleton’s “Maggie’s Song” are on repeat.

Favourite getaway destination?

Bali! Our trip there with Beau was unforgettable, and the people were so lovely.

How do you unwind?

I love taking a walk with my dog, Doogle. We live rurally, so it’s always beautiful out there.

Best piece of life advice you’ve received?

My dad always said, “What you put in, you get out.” It’s stuck with me, especially in business.

Where do you see yourself in five years?

Owning a store where people come to shop for all things accessories.

What motivates you each morning?

My daughter running into the bedroom at 5 am—there’s no better wake-up call!

Who would you have dinner with, dead or alive?

My Nan, Steven Bartlett, and Taylor Swift—what an interesting mix!

A surprising hobby?

My partner Campbell and I love taking on new projects. Right now, we’re building an Airbnb!

How do you stay organised?

I keep a personal calendar and a family one, so we’re all on the same page.

Proudest accomplishment?

Taking the leap to go full-time with Silver Linings during COVID, right after we built our house.

If you could travel anywhere, where would you go?

I’d love to take my family to Europe and create new memories exploring cities and cultures.

A book that had an impact on you?

“The Subtle Art of Not Giving a F*ck”—it really helped me put things in perspective.

Favourite quote?

“Short term pain, long term gain.” It applies to so many aspects of life, especially starting a business.

How do you balance work and personal life?

It’s a challenge, but being present for my family is a priority. I’ve learned to set boundaries between work and personal time.

Advice for someone starting in your field?

Do your homework, stay authentic, and surround yourself with people who want to see you succeed. Relationships are everything!

Passions outside of work?

Making memories with my family—camping at the lake, water sports with friends—it’s what summer is all about.

CONNECT HERE

Devon’s journey is a true testament to the power of passion and perseverance, proving that finding the balance between personal fulfilment and professional success is totally achievable.
Check out her stunning jewellery pieces at Silver Linings Collective
+ follow her here @silver_linings_collective