glow files: WHY SO MANY MEN ARE OPTING FOR BROTOX

Cosmetic Physician and bM contributor, Dr Phoebe Jones shares why brotox is quickly becoming the new cosmetic phenomenon and the four major contributing factors behind it…

The American Society of Plastic Surgeons (ASPS) has reported that since 1999, anti-wrinkle injections remain to be the most popular non-surgical aesthetic procedure, with over one billion spent on injectables in 2018 alone.1 – believe it or not, statistics include not only women, but a high rate of men. Cosmetic Physician, Dr. Phoebe Jones has witnessed first-hand an increase in males receiving anti-wrinkle injections and shares with us her insights on this popular rising treatment – Brotox.

“Although many may think of Brotox as nothing more than a buzzword, males are in fact becoming increasingly interested in having non-surgical aesthetic procedures,” says Dr Jones. Since 2017, there has been a significant increase in the number of males undergoing cosmetic procedures. The most common being anti-wrinkle injections, followed by laser hair removal and skin treatments such as peels, microdermabrasion and derma fillers.

“I find that there are a few different factors motivating males to undergo brotox in my practice,” says Dr Jones. Here, Dr Jones shares with us four reasons contributing to the rise of brotox:

#1 – Men want quick results, and they ​will ​pay for it

Dr. Jones says “Men who are often driven by results, can too be self-conscious – just like women. Men usually express concern to getting rid of specific lines on their upper-face and their go-to being anti-wrinkle injections – it is very simple, quick and effective.” She also adds that “men are willing to pay for what they want! Usually, a gentleman’s treatment would cost a bit more than a woman’s due to their greater muscle mass and requiring more product to illicit good results.”

#2 – A supportive gay community

Men usually prefer to be private about getting cosmetic treatment due to worrying about judgement from peers, however Dr. Jones suggests that gay men are less embarrassed and are more open and proud of the ​work ​they are getting done. “They really embrace getting onto treatments that will prevent signs of ageing and improving their overall look,” says Dr. Jones. Most interestingly, Dr. Jones shares that “for gay men, getting cosmetic treatment done is a status symbol and a representation of self-care and health.”

#3 – What about the straight men?

It’s not ​just g​ ay men and women that care about looking their best, Dr. Jones shares that she has witnessed the change of tide herself, with more straight males incorporating beauty trends into their lifestyle. “I have a lot of male patients in my practice and interestingly enough, often they have been coaxed in by their wives or girlfriends,” says Dr. Jones.

#4 – The fear that ageing will affect their income

Living in a society that could be deemed ageist, older people often feel overlooked. “I find that older men who seek treatment is often a result of not wanting to look like the oldest person in the office,” says Dr. Jones. “My older male patients who have undergone a couple of cosmetic tweaks have resulted in a confidence boost and looked at it as protecting their income,” she added.

“Additionally, I find that men over 50 really benefit from upper face anti-wrinkle injections and skin treatments to reduce actinic damage and photoageing. The effect of sun damage in this age group is very significant in Australia, and simply performing laser treatments and “brotox” results in very high patient satisfaction,” added Dr. Jones.

connect

Dr Phoebe currently practises as Concept Cosmetic Medicine.
Follow Dr Phoebe @ instagram.com/beautywithdrphoebe/
and here instagram.com/conceptcosmetic/
+ watch her HERE