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Nikki Yazxhi


… and gorgeous friend, and co-founder of P.E Nation, Pip Edwards
was one of the guest speakers !

So amazing to sit a super long table in the iconic Sydney Opera House with so many inspirational women, including guest speakers Pip Edwards, co-founder of P.E Nation, Dara Hayes AKA DJ.Tigerlily, Becky Cooper and Bridget Yorston, from Bec and Bridge and Tania Gacic, founder of My Empirical Life. Amazing panel with amazing stories… take a peek of how it all played out below:

And the best bit… 20% of the tickets sold went directly to Dress For Success, a charity dedicated to helping women boss up and achieve their career goals—no matter their stage in life.

Speaking of goals in life, Pip shared her key lessons on how to be a boss, how to overcome fear and what a woman in today’s world means to her, on her blog, and allowed us to share too:

On International Women’s Day…
“The rise of women does not mean the fall of men. It is a unified movement that is knocking down social, cultural and legal barriers that have been placed upon men and women for centuries. It’s about celebrating women – and the men who celebrate women – and fighting the good fight for equality, together, as a NATION.”

On the voices in her head…
“It’s always a risk to do something different, the voices sometimes work against you but they can also work FOR you. Whenever I hear those voices, I play out each scenario, round and round in my head, I think of every obstacle and every consequence. The fact that you’re even thinking shows that there is fire in your gut to do something. That passion, that drive, that WANT …. that’s what fights those voices in your head. It’s that feeling. At the end of the day, there will always be risk, there will always be downsides and there will always be failure, but you always have your inner will. And that is all you need”.

On the scariest thing she’s ever done…
“The commitment to start my own business was extremely scary. It was never on my agenda to run a business. I love a reporting line, I love working within a structure and I love that the stress of an entire business is not my responsibility. However, I knew the idea for P.E NATION was bigger than a project or a collab. I knew that I had done my time in the industry, I knew I had the knowledge and experience, I had the expertise and connections and relationships to get this off the ground.

I wanted to finally utilise everything I had learned and built and seen along the way to create a new category that I felt no one was really nailing. I actually couldn’t find what I needed to wear everyday. So, this gut feeling, and trusting in myself and my experience, suddenly squashed all those initial fears. I had to actually believe in myself for the very first time – not have someone ELSE believe in me. It was all up to me.

It was my dream, my future, my plan and I could finally drive it.”

On financial independence…
“Financial independence isn’t a very sexy subject but it’s something that gives women choices – and it’s what so many women who go to Dress For Success Sydney don’t have. Financial independence is EVERYTHING to me. It’s one of my main driving forces, especially as single, full-time mum. That responsibility is all on me, not anyone else. I have two mortgages, my business, my son who attends a private school, my bills, and my general life to pay for.

I was brought up to be extremely independent and to work hard. I’ve learnt that maybe at times this was to my detriment, in the sense that I am super fierce being an alpha female in that regard. However, it’s this tenacity that has allowed me to really own my actions and decisions and to be proud of them. I am honoured to be part of this luncheon today, where I can hopefully inspire and encourage other women on their journey to independence. All I can say is, that at the end of the day, you can actually get there – only if you want to get there. Never give up”.

On her take on #metoo and Time’s Up…
“I am so proud to live in a time where we are part of this momentum of women supporting women, where women have the opportunity to shine and are rise up – we can all feel how infectious this is!!! Maybe one day we won’t need an International Women’s Day because this won’t be a discussion anymore. Every day is actually women’s day for me, where I believe in myself and create the P.E story and I get to do this with my best friend by my side, in the trenches with our incredible team of men and women, day in day out”.

On the advice she would give her younger self…
“I would say do it all again but really work out where you want to fit in the big picture. Hone in on process and the mechanics of how a business works, understand the financials and your deliverables from the start. Train your mind to think business, not just creative. I was lucky that my commerce mind always made me think commercially. Commercial doesn’t mean selling out, it just means that you are thinking in real terms of what’s a viable business given the landscape. Businesses operate to turn a profit. It’s that simple. Today I am lucky to have found a sweet spot, where my commercial training and my creative flare come together, almost in harmony. I am grateful for this every day. I actually LOVE what I do, EVERY F*@KING DAY. That’s what we should strive for. It’s this feeling that creates long-lasting success.

Love you Pip x x x

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