BETWEEN CO-FOUNDING BOOIE BEAUTY WITH CELESTE BARBER AND STEERING P.E NATION AS CREATIVE DIRECTOR, Claire Greaves has built a career on backing women to feel good in their own skin – and her own beauty philosophy is just as no-fuss as her résumé is impressive. Think five minutes flat, multi-tasking products, and a whole lot of “less is more.” Here, she gives us the full glow & tell – the BB cream she swears by, the brow mishap she’s still not over, and the beauty icon redefining what ageing well actually looks like…
What’s the best beauty tip you’ve ever picked up or learned along the way?
Less is more. The beauty industry can make you feel like you need 15 steps and 50 products, but great makeup that also has skincare benefits is the ultimate life hack.
What are your go-to beauty products you can’t live without?
A great BB cream that nourishes and glows (I love the Excellent BB from Booie), a cream blush that makes you look alive even when you’re exhausted (Bam Bam Bam in Rose by Booie), a facial mist throughout the day, a really nourishing lip balm, and a tubular mascara (You’re Welcome by Booie is my go-to). I’m also obsessed with the GHK-Cu Peptide Serum from Allies of Skin.
Do you have a time-saving beauty trick you swear by?
I keep my routine to under five minutes. Skin tint, cream blush on cheeks and lids, brushed-up brows, mascara. Choose products that do multiple jobs and you’re out the door looking fresh in no time.
Have you ever had a beauty fail (and what did you learn from it)?
I over-plucked my eyebrows in the 90s… and they’ve never quite recovered. Lesson well and truly learned.
Who’s your ultimate beauty inspiration?
Pamela Anderson. I love that she’s challenging what beauty is supposed to look like as women get older. There’s something really refreshing about someone choosing authenticity and confidence over perfection.
Do you have a favourite beauty look you always come back to?
I’m a skin girl. Making my skin look as fresh and glowy as possible, brushed brows, a little mascara and a natural lip. Effortless, healthy, confident, not too done.
Connect with Claire:
clairelougreaves.com
instagram.com/clairelougreaves
booie.com
pe-nation.com