Sarah got her start in Chicago, Illinois, where she began her styling career at the age of fifteen working in a small salon. She later graduated from the Aveda Institute with a license in cosmetology, but wanting to gain more independence in her field, she studied business and creativity at NYU.
For the last fifteen years, she has styled hair for the covers of magazines, movie premieres, ad campaigns, celebrities, and even styled the President. With a vision to help teach all women how to style their hair like a celebrity, Sarah created her own line of tools that are innovative and easy to use. One of the first tools she invented is The BEACHWAVER Pro, a Professional Rotating Curling Iron. It has become a favourite and already won five awards including Allure’s Best of Beauty Award! It is complete genius, and a Victoria’s Secret fave, as you can see below…
You, in three words? Optimistic, adventurous, innovative
What inspires you? I’m inspired by nature and new experiences. I love to travel and meet people everywhere I go! I’m also very inspired by music.
What’s your work title? Celebrity hairstylist and CEO of the Beachwaver Co.
What was your first ever job? Shampoo girl at a hair salon
What did you want to be ‘when you were little’? A hairdresser
How did your career come about? Women would always say to me, “I can’t curl my own hair,” or they would say they liked one side of their hair when they curled it but not the other. I noticed that all women were coming to me with the same questions… from my celebrity clients to beauty Editors to friends and women everywhere. I saw a need for a curling iron that all women could use on themselves; one that would give incredible results without a hairdresser.
Explain your usual day? There is no typical day! From flying to New York to style celebrities, to photo shoots in Hawaii, to attending my kid’s school functions – each day is different.
What ‘makes your day’? The little things: a good cup of coffee in the morning, spending time with my husband and kids or hearing someone’s story about how the Beachwaver changed their life!
Three things in your life you can’t live without? My Beachwaver, family, iPhone
4 fave songs on your iPod? Ain’t No Man – The Avett Brothers, Angela- The Lumineers, All My Loving – The Beatles, Love Yourself- Justin Bieber
Fave place to escape to? In the summer we spend time at a lake house in Michigan. It’s so serene and peaceful!
How do you relax? Hot yoga
Best piece of life advice you’ve received? Your future self will thank you!
What will you be doing 5 years’ time? Creating more campaigns that are focused on female empowerment and telling the story of how the Beachwaver has made a difference in people’s lives. I want to share my story and inspire people to follow their dreams!