But a few tweaks to your makeup can make all the difference – keep these tips in mind…
· Build a base. Forget heavy foundation; use a dewy formula and a light hand when applying it. Consider matching your foundation to your neck and décolletage: Those areas can be a touch darker than your face, but the effect still looks natural. The one place you should use a heavier hand is with concealer—blemishes and dark circles are even more noticeable when skin is pale or dry.
· Get a glow. Bronzer is not for summer only, but you do need a lighter colour in winter. Pick a powder bronzer that is no more than one shade darker than your skin tone. Blend it over the apples of the cheeks in a circular motion using a big round brush, then top it off with blush.
· Follow the season. Certain looks are winter staples for a reason. For example, you can be more dramatic with your eye makeup when you are wearing dark colours and heavy fabrics. Just avoid frosted shadow—this time of year, it can wash you out. Pick lipstick over stains, which can be drying and look patchy, and gently exfoliate lips once a week.
· Finish it off. If it’s particularly windy or biting and you expect to be outside for any length of time, switch to a waterproof mascara. And if you find that your makeup tends to rub off on your hat or scarf, set it with a little pressed powder before you head out the door. It’s less messy than loose powder and should help preserve your look.