today is: JEANS FOR GENES DAY

JEANS FOR GENES DAY IS TODAY AND YOUR CHANCE TO HELP CHILDREN’S MEDICAL RESEARCH INSTITUTE (CMRI) DISCOVER CURES FOR CHILDHOOD DISEASES. here’s more about how you can help today + our style & travel contributor, Felicity Bonello asked three of our fave denim-lovers about their ‘blues’ The national denim fundraiser helps find treatments and cures […]

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fashion insider:
HOW TO CARE FOR YOUR BLACK JEANS

KEEPING BLACK JEANS BLACK IS NO EASY TASK fading is an inevitable reality. But there are a few things you could do to keep it the fading-to-grey to a minimum. So we consulted one of our favourite denim dealers, Madewell, for their tips on maintaining that deep, just-bought-’em black. Here’s their insider info: Overall, the […]

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friday fave:
the little black jean campaign

WE’RE TOTALLY LOVING ‘THE LITTLE BLACK JEAN’ CAMPAIGN BY JBRAND DENIM just like the classic Little Black Dress, the Little Black Jean is a modern must-have essential for your wardrobe. The JBrand campaign {above} was shot in New York starring David Jones ambassador Montana Cox. The Little Black Jean campaign is all about encouraging timeless style and effortless cool through […]

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