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prep steps: HOW TO ACHIEVE FOUNDATION PERFECTION

Nikki Yazxhi

LANCÔME HAS JUST ANNOUNCED THE APPOINTMENT OF ACTRESS AND SINGER, AMANDA SEYFRIED, AS THEIR NEW BRAND AMBASSADOR. {We’re loving this perfect match!} Here’s a little more about Amanda’s new role + how you can achieve her foundation perfection…


Amanda has established herself as one of Hollywood’s most captivating leading actresses. She’s best known for her starring role as ‘Sophie’ in the Golden Globe nominated musical film franchise Mamma Mia! She most recently starred alongside Milo Ventimiglia in Simon Curtis’ adaptation of The Art of Racing in The Rain.

Next year, she will star opposite Kevin Bacon in David Koepp’s You Should Have Left. She’ll also lend her voice to the Warner Bros. animated film “Scoob” as Daphne Blake and will soon begin production on Amy Koppelman’s A Mouthful of Air, produced by Trudie Styler. Seyfried’s credits also include Les Miserables, and First Reformed.

Outside of her work in the film industry, the 34 years old is a regular fixture on the red carpet, known for her natural beauty and style. Her down-to-earth approach and glamorous looks have made her popular with international publications.

Beyond the screen, Amanda’s passions are her family and friends and the welfare of animals, for which she is involved in the Best Friends Animal Society. As both a young mother, and an indefatigable supporter of charitable causes, she is a role model for young women everywhere, with her ethos tying in well with Lancôme’s own philanthropic cause Write Her Future.

“It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme while also embodying the positive virtues and values that empower and bring happiness and self-fulfilment to women around the world.” – Amanda Seyfried.

how to achieve foundation perfection:

1. START WITH A SUPER-CLEAN FACE: Cleanse and leave your face a little damp, this helps your moisturiser to work better! You can also use a toner, we love LANCÔME TONIQUE CONFORT – shop it here


try LANCÔME GEL ECLAT CLARIFYING CLEANSER PEARLY FOAM – shop now

2. MOISTURISE – AND LET IT SINK IN: This is because the creaminess of your moisturiser can cause your make-up to thin out if it hasn’t had enough time to soak into your skin. Doesn’t seem like a bit deal but it can make your foundation look blotchy and can affect it’s staying power throughout the day.
 The trick is to wait 60 seconds until your moisturiser is absorbed – or if you’re in a rush, blot your face with a tissue after moisturising.


try LANCÔME ABSOLUE SOFT CREAM REFILLABLE – shop now

3. PRIME TIME: Make-up artists always ‘prime’ the skin before applying foundation – it’s the secret step to get immaculate complexion. Face primers cleverly fill in every crease and crevice, smooth out the skin’s surface and even out your skin tone; help to disguise blemishes by helping your concealer/makeup blend more evenly; make your foundation stick around longer, and reduces shine. It’s the new make-up must! Simply apply as you do your moisturiser.


try LANCÔME PREP & HYDRATE – shop now

4. CONCEAL: Concealer is next and should only go on imperfections – think spot cover instead of all-over coverage. To disguise under-eye darkness, choose a concealer one or two tones lighter than for your foundation – for spots and blemishes, choose a concealer the same colour as your foundation. {A cheap trick some make-up artists use, is to you can also use the foundation that has collected in the cap of the bottle, it’s thicker there making it perfect for covering imperfections.} To apply: Use your finger to gently apply concealer under your eyes, the heat from your fingers helps it to blend – and for blemishes use a fine-tipped brush, don’t use your fingers here because they will only rub the concealer off. Now you’re ready for your foundation.


try LANCÔME TEINT IDOLE ULTRA WEAR CAMOUFLAGE – HIGH COVERAGE CONCEALER – shop here

foundation  love:

We’re loving LANCÔME Teint Idole Ultra Wear – available in 45 shades, making it easier than ever to find your perfect shade match. This liquid foundation is 24h long-lasting and provides medium- to full-coverage without feeling cakey, leaving skin feeling comfortable all day. With great staying power, our 24 hour foundation allows you to go out and be your best without needing to retouch on the go. Teint Idole Ultra Wear is transfer free and smudge-free.

LANCÔME Teint Idole Ultra Wear – shop here

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