About nine years ago, ex-magazine editor Nedahl Stelio cut chemicals out of her life while struggling to get pregnant and completely detoxed her beauty cabinet. Perfume was the one remaining product because there were no luxury, natural brands to substitute. After years of spraying fragrance through her hair and on clothes, Nedahl decided to create her own luxury line of fine fragrances and matching body + hair oils, that were ethically-sourced ingredients, free from chemicals, 100% natural, vegan and cruelty-free. Recreation Beauty was born…
We asked Nedahl the ‘bM questions’, and here’s what she said:
You, in three words? Fun, resilient, positive
What inspires you? Beautiful things in nature – an amazing leaf, a sparkly river, moonlight
What’s your work title? Founder, Recreation
What was your first ever job? I worked at New Zealand Natural Icecream during school, it was delicious.
What did you want to be ‘when you were little’? A ballerina, but I didn’t even do ballet!
How did Recreation Bondi Beach come about? I had been wanting to create an all natural fragrance brand for about 10 years. I had ditched all chemicals from my beauty cabinet but fragrance was the one outstanding product there were no luxury substitutions for. One day about two years ago, I just started. Step by step, bit by bit, it came together.
Explain your usual day? Hopefully, some kind of exercise in the morning, take the kids to school, then settle in for a day of pushing Recreation out there, whether that’s creating new marketing opportunities, speaking to potential stockists or working on the website.
What ‘makes your day’? Sunshine and a swim in the ocean.
Three things in your life you can’t live without? My husband and kids. Otherwise, coffee, Recreation fragrances and Maggie Beer Chocolate and Salted Caramel ice cream.
Fave place to escape to? In Australia, Noosa. So relaxing and the kids love it. Internationally we always try and go somewhere different, most recently we had an amazing holiday in Sri Lanka.
How do you relax? Working out is one of the best ways for me to tune out and get some me time.
The best piece of life advice you’ve received? Work to live, don’t live to work
What will you be doing 5 years time? Taking Recreation international.