FRENCH CONNECTION IS THE LATEST BRAND TO ADD AFFORDABLE BRIDALWEAR TO IT’S COLLECTION
with a spring/summer 2018 offering, inspired by Poppy Poppy Delevingne and Kate Moss, set to launch in February 2018
How amazing is this… beautiful boho inspired bridal growns that won’t blow the budget, from one of our favourite brands too! French Connection Design Director Maria Chen told told Vogue UK, “In recent years, we’ve seen customers making purchases from French Connection’s main collections for their weddings,” ahead of the launch. “Shoppers are able to buy affordable pieces in every other category except bridal, so it felt like a natural progression to launch a wedding capsule. With the growing trend of wedding dresses that don’t blow the budget, as well as bride’s wearing multiple outfits on the day, the idea was welcomed by our inner circle of brides-to-be.”
Inspiration came from the wedding gowns of celebrity muses, such as Poppy Delevingne, Kate Moss and Bianca Jagger. Our moodboard was filled with the details that made their bridalwear special,” Chen elaborated. “For example, Poppy and Kate’s beading, Bianca’s tailored separates.”
We are loving! x
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