today is: JEANS FOR GENES DAY

jeans for genes day

JEANS FOR GENES DAY IS TODAY AND YOUR CHANCE TO HELP CHILDREN’S MEDICAL RESEARCH INSTITUTE (CMRI) DISCOVER CURES FOR CHILDHOOD DISEASES.

here’s more about how you can help today + our style & travel contributor, Felicity Bonello asked three of our fave denim-lovers about their ‘blues’


The national denim fundraiser helps find treatments and cures for the one in 20 Australian children with birth defects and diseases such as cancer, epilepsy and other genetic conditions. While the relaxed denim theme is light-hearted and fun, the sad reality is that every year 300 children in Australia lose their lives to childhood disease.

Jeans for Genes will mark its 24th year of supporting CMRI to research treatments and cures which aim to give children the chance to live a long and healthy life. So far, the iconic fundraiser has raised over $67 million, and currently helps to fund ACRF-ProCan, a world-first cancer research initiative that will allow doctors to better diagnose their cancer patients within 24-36 hours and determine the most effective treatment for that individual.

ProCan uses specialised equipment that will analyse 70,000 cancer samples from all over the world over the next 5-7 years. This will enable a better understanding of cancer, as well as provide a means of personalised, precision diagnosis and treatment, giving clinicians the tools they need to decide on the best option for each individual patient.

We asked three of our fave denim-lovers, who their jean-icon is and what they love about their ‘blues’?

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Sheree Commerford – Captain and The Gypsy Kid
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“Lauren Hutton. No one wears a pair of jeans like Lauren Hutton.” – Sheree Commerford, Creative Director, Captain and the Gypsy Kid

Lauren-Hutton

{above} Lauren Hutton with Robert Redford exemplified denim-cool in the 1970 film
Little Fauss and Big Halsy.


Jamie Blakey – One Teaspoon
Jamie

“I don’t really have a jean icon. I just make jeans that I feel like wearing.” – Jamie Blakey, Founder/Creative Director, One Teaspoon

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{above} Jamie’s favourite jeans, One Teaspoon’s Johnnie Blue Saints Boyfriend Jean –
click here for details


Kelly Searl – Pony Rider
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“When it comes to jeans, I’m all about comfort. You’ll find me in something relaxed, like a boyfriend jean or a good pair of overalls.” – Kelly Searl, Founder/Creative Director, Pony Rider

 

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{above} Pony Rider Morocan Dream Cushion – click here for more details


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what you can do to help
So today ‘Join the movement’ to help cure childhood genetic diseases by wearing your favourite jeans and sharing a pic on social media with the hashtags #Jointhemovement17 and #JeansForGenesAU. You can also donate online at www.jeansforgenes.org.au.

 


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