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BEYONCE’S NEW ACTIVEWEAR, IVY PARK

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BEYONCE’S NEXT PROJECT HAS ARRIVED

her new activewear called Ivy Park – take a peek!


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There’s been whispers of Beyoncé’s new venture with Topshop for a while, but now the rumours and speculation is over. Beyoncé has just introduced Ivy Park – which like everything she does, is going to be huge {#itsgoneviral}. And it’s actually not a collaboration; it’s a standalone activewear brand that has been created by both Beyoncé and Sir Philip Green, who owns Topshop.

“Sir Phillip has created some amazing collaborations, but I wanted a partnership and a standalone brand,” Beyoncé has said. “When I’m working and rehearsing, I live in my workout clothes, but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.”

The collection will launch on April 14, and it will be available at Topshop, Nordstrom, Net-a-Porter, Selfridges, and more.

Visit www.ivypark.com for more info &  follow on instagram @weareivypark


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